OLYMPIACOS FC 100 YEARS ANNIVERSARY JERSEY
Anniversary Jersey · Concept Photography · Event Plus
Creating imagery for a jersey designed to carry a century of history.
For the centenary celebrations of Olympiacos FC, Ace House Productions was commissioned in collaboration with Event Plus to undertake concept photography around the club's special 100th-anniversary jersey.
This was not simply product photography.
The jersey existed within one of the most symbolically important moments in the club's history. The images therefore had to work simultaneously as fashion, sport and heritage imagery — giving the anniversary kit its own visual identity while remaining recognisably Olympiacos.
Our role was to translate that significance into a photographic concept strong enough to live across digital platforms and large-scale campaign communication.
The resulting imagery was distributed through Olympiacos' social ecosystem and travelled significantly beyond the club's owned channels.
The wider centenary campaign reached 433, one of international football's best-known digital media brands. 433 itself publicly described its centenary activation as a collaboration between adidas, Olympiacos FC and 433, built around the special anniversary kit and designed to bring the centenary celebrations to football audiences worldwide.
For Ace House Productions, the project represents the other side of production work: not the scale of a long-form documentary or television series, but the ability of a precisely conceived image to travel far beyond the set on which it was created.
Client / Project: Olympiacos FC — 100th Anniversary Jersey
In collaboration with: Event Plus
Ace House scope: Concept photography · Production
Campaign context: Olympiacos 100 Years